Find Out What Constituents Want and Deliver Satisfying Online Experiences

In today's online environment, controlling your message is more important than ever. At any given time, anyone with an Internet connection could be searching for information about your agency, and it's your job to make it accurate and easy to find.

In order to be successful, you must know:

• Where your visitors come from
• Whether your site is offering them the content they want
• If your site is easy to find
• Which content on your site is most engaging
• Which documents are downloaded most frequently
• How often visitors are taking specific actions on your site, such as filling out web forms, downloading documents or following links
• Whether recent navigational changes or updated content have an effect your web traffic
• Whether channels such as RSS and streaming media are effectively engaging visitors

WebTrends is by far the most widely deployed web analytics solution in all levels of government today. WebTrends has become the de-facto standard because of proven accuracy, security and data privacy. It's the most flexible and customizable solution on the market, so you'll have a powerful web analytics program to support all of your initiatives.

WebTrends Marketing Lab 2 gives you the insight to:

• Build citizen loyalty through relevant content.
• Reduce costs by identifying which channels and programs are most effective at getting people to your site keeping them online. Eliminate programs that result in abandonment or incoming calls to your service center.
• Segment your audience to learn what content is most appropriate for each type of visitor to your site.
• Optimize your site experience for increased visitor engagement.

WebTrends Marketing Lab 2 is a complete marketing solutions suite designed to fit the unique needs of government organizations worldwide. Built on the award-winning WebTrends Analytics foundation, it includes WebTrends Visual Intelligence and WebTrends Score, which are powered by the WebTrends Marketing Warehouse technology platform.

• Learn more about what WebTrends ML2 can do for your agency