Unified Digital Analytics
Each Space includes a standard set of reports, metrics and dashboards unique to that channel so you can quickly begin to understand your most important performance indicators. You can dive deep, create unlimited custom reports and easily export your learning into PowerPoint slides or as narrative in Story View.
Truly actionable insights are revealed when data comes together and correlations are made. Standard dashboards and simple integrations with 3rd party data allows you to understand your digital marketing performance across channels and make immediate improvements.
Why Webtrends Analytics?
- Track nearly anything
- Share information among your team
- Connect Analytics to other marketing systems
- Compare web to other digital channels
- Intelligent campaign landing page discovery
Dive Deep Into Your Data
Webtrends made its reputation by giving you incredibly advanced analytics capabilities, like making any number of correlations to any measure. You can track any event that’s happening across your domains. That hasn’t changed.
What do you want to measure?
Perhaps the most visible difference in Analytics 10 is simply adding, on every single dashboard and report, a screengrab of that Space. And that’s just one of many major leaps forward in usability, such as dashboards that look like infographics, search term word clouds, geo-visualization maps, heatmaps in reports, and the ability to simply click any interesting data point to dive deeper.
For Every Page, an Infographic
Each person on your team has a few pages that really matter to them. Analytics provides a brilliant dashboard for each page that includes all inbound traffic types, common next pages, and common metrics. Best of all? It’s so gorgeous you could skip the PowerPoint and present straight from Analytics 10.
Insight From Beyond the Tag
For a well-rounded view of what’s driving traffic to your site, Analytics 10 adds data from our partners and other sources to give you a broader view of what’s happening in your digital spaces. With this imported data, you can get started almost instantly with information from incoming links from bit.ly, iTunes App Store, Twitter shares, Facebook Likes and Shares and more sources.
Intelligent Campaign Discovery
When your team creates a new campaign in Facebook Ads or Google Adwords, why should you recreate the details in your analytics tool? Exactly. If you leverage Webtrends campaign parameters, Analytics 10 is smart enough to detect the landing pages, and provides one-click confirmation of conversion pages. No double entry needed. And it shows you all the types of inbound traffic your campaign is driving.
