Mobile.

The Power of Mobile Marketing Measurement

Knowing how customers interact with your mobile channel is vital to the success of a mobile strategy. Webtrends Mobile Analytics provides you with deep insights into customer engagement, behavior and loyalty, revealing the content and media they find most compelling. That’s a competitive advantage.

Proving Business Value
From measuring key program indicators to tracking specific conversion activity, Webtrends Mobile Analytics reveals behaviors that help you define your mobile marketing efforts. We can help you track key metrics, such as:

  • Trended usage and engagement summary metrics
  • In-app ad response, searches and purchases
  • Session duration and frequency
  • Geographic location and languages
  • Conversion event history and trending
  • Media, screens, content views, products, errors, outbound links and more
Webtrends Mobile Analytics

Put Webtrends Mobile Analytics insights in the palm of your hand with our Mobile Command and Control Center optimized for the iPad.

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Mobile Apps Mobile Web SMS, mCommerce, QR, Ads + More

Covering all the Key Bases

  • Pixel or cookie based tagging options
  • Standard and custom event tracking
  • Auto-queuing for optimal performance and offline capture
  • Visitor identification and opt-out options
  • Details about viewed content
  • Open API data collection capability for other platforms
  • Simple data export capability

Our Approach to Mobile Analytics

  • Cross channel understanding of consumer’s digital behavior
  • Standard and custom event tracking
  • Comprehensive mWEB and APP capabilities
  • Apple App Store Data
  • Unlimited metrics
  • Open API data collection capability
  • Mobile Specific nomenclature
  • Real-time Key Metrics

Use Webtrends to Optimize your Mobile Campaigns

  • Gather and analyze user adoption and engagement data from text-driven activity to apps distributed by service carriers
  • Track conversion and sales data generated through the mobile channel, compare to other channels, and take actions to drive increased transactions
  • Account and report on user activities and preferences such as report annotations, RSS feeds, social media interactions and more
  • Ensure privacy with ownership of data and customer opt-out preferences; data is not used by Webtrends for any other purposes
  • Enterprise-scale to handle any volume of traffic
Mobile Measurement

Understanding how customers engage beyond the initial download or site visit is essential to the success of mobile marketing efforts.

Abandon Your Assumptions: Mobile Analytics

How can you be 100% certain that your mobile app is what your customers want? Launch it and watch how they actually use it.

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The Telegraph UK

Rather than dive into this digital channel with a trial-and-error mobile app for the iPad, the UK-based Telegraph Media Group first sought to understand subscribers’ reading behaviors.

PDF Download Read the Customer Story
Learn More about Webtrends Mobile

Learn More about Webtrends Mobile

View our complete Mobile microsite for an in depth look at our Mobile Analytics solution.

View the complete Mobile Analytics Solution

Learn the differences between Mobile App and Mobile Site Reporting including a list of report definitions

Gain access to a list of Mobile industry resources including Webtrends Mobile Training, Webinars, SDK’s, News and Documentation

Find a list of support options ranging from our free Developer Network to Premium Paid Support

View a list of our Mobile Customers and Mobile Partners along with case studies and customer stories

Find out who is involved in the Webtrends Mobile team and how to connect with them

From simplified aggregate data to personalized program optimization

Understanding how consumers interact with all your digital channels is the one of the most important benefits of Webtrends Analytics 10. The insights gained from this unified view help marketers shape strategies across all channels.

Combining Webtrends Mobile Analytics with Webtrends Segments and Optimize products allows you to track user behavior patterns and drive towards site and application optimizations that fuel greater program returns.

Next Steps

Talk to an Expert. Call 1.877.932.8736
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