Webtrends CEO Alex Yoder Named Winner of the 2011 Innovator Award for Social Media.

TechAmerica’s 53rd Annual David Packard Medal of Achievement and Innovator Awards Honors Top Contributors in Technology Industry

10/12/2011 | Portland, OR

Alex Yoder, chief executive officer of Webtrends, has been named the winner of the 2011 Innovator Award in the Social Media category at the 53rd Annual David Packard Medal of Achievement and Innovator Awards, which honors individuals for their contributions to the technology industry.

Since 1959, TechAmerica has awarded the David Packard Medal of Achievement, their highest award, to honor significant lifetime contributors and pioneers of the high-tech industry, and to honor current leaders TechAmerica recently added the Innovator Awards.

For Webtrends, the global leader in mobile, social and web analytics, 2011 was a banner year driven by the launch of Analytics 10, an innovative multi-channel analytics solution giving brands and marketers a unified view of all digital properties. Analytics 10 represents Yoder’s vision for a leap forward for digital measurement and has redefined the way brands use measurement across social media channels. Hundreds of Webtrends customers from a variety of industries are using the platform, drawn to its easy-to-use interface and flexibility to meet the needs of companies of all sizes and levels of sophistication.

“I am honored to represent Webtrends in the Social Media category and to have our Analytics 10 platform recognized as a revolutionary force changing the way brands see and leverage unified, digital measurement,” said Yoder. “As a company, Webtrends has focused on transforming the conversation around social media measurement and this award validates the progress we’ve made thus far.”

The Innovator Awards honor innovators representing different industry segments for their contributions to the technology industry. One winner was selected in each of the following categories: Cloud Computing & E-Commerce, Cybersecurity, Electronics, Government Services, Green Tech / Smart Grid, Health & Medical Technologies, Mobile Services, Semiconductor, Social Media and Software.

“TechAmerica is excited to highlight Alex Yoder as well as the rest of the Innovator Awards recipients,” said TechAmerica President and CEO Phil Bond. “This year, we were thrilled with the number of nominations and as we congratulate the winners, we encourage the entire industry to continue to influence technology development for the future.”

The winners were announced on Tuesday, October 11, 2011 at TechAmerica’s David Packard Medal of Achievement & Innovator Awards 53rd Annual Dinner at the Sharon Heights Golf and Country Club in Menlo Park, CA. For more information about the event, please visit www.techamerica.org/innovatorawards.

About TechAmerica

TechAmerica is the leading voice for the U.S. technology industry – the driving force behind productivity growth and jobs creation in the United States and the foundation of the global innovation economy. Representing approximately 1,200 member companies of all sizes from the public and commercial sectors of the economy, it is the industry’s largest advocacy organization and is dedicated to helping members’ top and bottom lines. TechAmerica is also the technology industry's only grassroots-to-global advocacy network, with offices in state capitals around the United States, Washington, D.C., Europe (Brussels) and Asia (Beijing).It was formed by the merger of AeA (formerly the American Electronics Association), the Cyber Security Industry Alliance (CSIA), the Information Technology Association of America (ITAA) and the Government Electronics & Information Technology Association (GEIA).Learn more about TechAmerica at techamerica.com.

About Webtrends, Inc.

Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.

Webtrends dramatically improve digital marketing results for more than 3,500 global brands including, in EMEA and internationally, Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more.