Webtrends Honored with “Best Unified Analytics Solution” Award at 2011 IMA Awards.

Webtrends Leads Industry with Integrated Analytics Offering

09/23/2011 | Las Vegas, NV

Webtrends, the global leader in unified mobile, social and web analytics and engagement, last night received the award for the Best Unified Analytics Solution from the Internet Marketing Association (IMA) at the 2011 IMA Awards in Las Vegas. The IMA Awards recognize organizations that showcase outstanding expertise and effectiveness in creating and/or utilizing a wide range of industry-leading Internet marketing solutions.

Webtrends earlier this year launched its award-winning Analytics 10 offering, which provides the industry’s only integrated view of insights across a brand’s mobile, social and web properties. Featuring a highly intuitive user interface and enhanced capabilities for data insight across all digital channels, the innovative platform represents a leap forward for digital measurement.  Shortly after the launch of Analytics 10, Webtrends was recognized as a 2011 eCommerce Rising Star in data analytics by the eTail community.

“We’re honored by this recognition from the IMA of our Analytics 10 unified analytics offering,” said Hope Frank, CMO, Webtrends. “Analytics 10 represents a new era for the analytics industry, through its integrated view of brand marketing results, and its highly intuitive and easy-to-understand dashboard. With Analytics 10, the power of insights shift from the IT department to the CMO, where the brand campaigns are conceived and designed, and where they can be easily adjusted to maximize effectiveness,” continued Frank.

Hundreds of Webtrends clients now leverage Analytics 10 as their analytics solution for all digital marketing.

In addition at 2011 IMA Awards, Hope Frank presented to the distinguished audience on “Five Secret Strategies for Digital Magazines Content, Tablets & the Mobile Tsunami,” with special guest presenter Jeanniey Mullen, CMO of Zinio. The key takeaway from the joint presentation highlighted the critical need for establishing a unified, multi-platform distribution network that supports variances in user age, access, intent and engagement, and the ability to accurately measure across these platforms and variances.

About the Internet Marketing Association

Founded in 2001, the Internet Marketing Association (IMA) is an exclusive professional organization with more than 330,000 members with responsibilities in sales, marketing, business ownership, programming, creative development and other related fields. The IMA is dedicated to providing a voice for continually enhancing best practices and industry standards for effective, ethical Internet marketing. It is also a forum for thought leadership on the ongoing transformation of key aspects of society by the unique power of the Internet. Members are encouraged to provide their input on vital topics related to the Internet generally and to Internet marketing. For more information, visit the IMA website at www.imanetwork.org.

About Webtrends, Inc.

Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.

Webtrends dramatically improve digital marketing results for more than 3,500 global brands including, in EMEA and internationally, Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more.